Chinese tourism representatives are visiting Georgia within the framework of ITB China

The National Tourism Administration of the Ministry of Economy and Sustainable Development of Georgia, within the framework of cooperation with China's largest tourism exhibition ITB China, held an introductory tour for Chinese tourism and media representatives.  

  During the visit, the representatives of major Chinese tourism companies met their Georgian colleagues in the B2B format. At the meeting with the representatives of the Georgian private sector, the issues of deepening cooperation and organizing joint tours in Georgia were discussed. The conversation touched on presenting Georgia with a special status at the ITB China exhibition planned in Shanghai, China, in May. Representatives of 20 Chinese companies and 40 Georgian companies attended the meeting.

"We hosted highly reputable Chinese companies in Georgia. About 20 Chinese buyers met with representatives of 40 companies in Georgia. These meetings were held within the framework of our campaign, where Georgians had the opportunity to establish relations with Chinese companies. A. Talk about future business. As you know, this year we are a partner country of ITB China. This will be one of the biggest events that will once again promote Georgia's name on the Chinese market and will give us an opportunity to increase the awareness of our country, promote business and thereby attract more Chinese travelers to Georgia", said the head of the National Tourism Administration, Maya Omiadze.

As part of the tour, Chinese tour operators and media representatives visited old Tbilisi, Mtskheta and Mukhran. They got acquainted with culturally interesting places, tasted Georgian dishes and wine.

"I am very glad that I was given the opportunity to visit Georgia with the ITB China team. Our platform serves more than 100 million travelers in China.

Our site already has a lot of travel information about Georgia. Georgia is attracting more and more attention among Chinese travelers. We expect closer cooperation with the Georgian side. I know that Georgia ITB China 2026 is the host country. We are looking forward to presenting Georgia in Shanghai", says Li Tsui, representative of travel platform Qyer.

This year, on May 26-28, Georgia will be a partner country of ITB China, one of the largest tourism exhibitions in Asia, in Shanghai, China.

The status of a partner country implies high visibility of Georgia and various activities.

At ITB China 2026, 400 square meters will be dedicated to Georgia's promotional stand, where cultural performances, gastronomy and wine master classes and tastings will be held. About 70 Georgian companies will take part in the exhibition, presentations and workshops will be held.

Georgian culture, folklore, gastronomy, music program and wine tasting will be presented at the exhibition. Videos about Georgia will be covered by Chinese media and digital channels.

Presentation of Georgia as a partner country at ITB China 2026 is aimed at raising awareness of the country in China and Asian countries and attracting tourist flows. helps.

Last year, ITB China 2025 was attended by a total of 21,000 visitors, more than 1,400 company representatives and 700 participants from 85 countries.

Post author: travelnews.ge